Marketing Solution

The Law Firm of Ferguson, Schetelich & Ballew, P. A.

Their Circumstances:
FSB has a very reputable name within Maryland addressing more than ten different areas of law practice. One of the areas of expertise for this firm is Maryland Law in relation to religious corporations, e.g., churches, ministries, etc. Three lawyers of the firm have authored a publication entitled Maryland Law of Religious Corporations. Thomas Schetelich, the leading author, was seeking to provide this document and to promote their services in every way possible to the Christian community throughout the state of Maryland. As Tom put it, they wanted to "be everywhere". Their firm advertises in the Shepherd's Guide, has radio spots on WRBS, and publishes an annual Maryland Church & Ministry Bulletin - all of which were effective, yet not all-sufficient.

Their Objectives:
~ An effective way to advertise their firm's services and publications in a targeted fashion
~ An effective way to penetrate and market to the Christian community
~ A written marketing strategy whereby someone would evaluate the options, budget the projects, prioritize the options, execute the plan, and administer the projects

Their Needs:
A Marketing Strategy that would effectively market their services and publications to a specific audience in a comprehensive manner in order to build greater name recognition and credibility.

Our Provision:
Progress toward a Comprehensive Marketing Solution that works for them!