Primary Objectives in Hosting a WebSite

1. To Define your Target Audience, your Purpose and your Objectives.
2. To Design a WebSite that speaks to your target audience and that accomplishes your purpose and objectives.
3. To Draw, Drive, and Direct your Target Audience to your WebSite.
4. To Encourage Site Visitors to "browse around awhile" once they arrive at your site by catering to their wants and needs.
5. To Provide your visitors with Simple Site Navigation and a few clearly defined Action Steps.
6. To Elicit a Positive Response from visitors in the form of a sale, a call, an e-mail, a visit, a download, a referral, a request for more information, etc.